The natural decline in sales for existing menu items over time. Operators should refresh dishes periodically to maintain customer interest and engagement.
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Menu Decay
The natural decline in sales for existing menu items over time. Operators should refresh dishes periodically to maintain customer interest and engagement.
Related terms
- Dog Menu Item — Low-popularity, low-profitability dishes that underperform on both metrics. Dogs should typically be redesigned, repriced, or removed from the menu.
- Puzzle Menu Item — A low-popularity, high-profitability dish that sells infrequently but contributes strong margins. Marketing efforts can often unlock more sales.