A four-quadrant classification tool mapping menu items by popularity and profitability to identify stars, plow horses, puzzles, and dogs.
← Glossary
Menu Engineering Matrix
A four-quadrant classification tool mapping menu items by popularity and profitability to identify stars, plow horses, puzzles, and dogs.
Related terms
- Star Menu Item — High-popularity, high-profitability dishes that drive restaurant success. These high-margin winners should get prominent menu placement.
- Dog Menu Item — Low-popularity, low-profitability dishes that underperform on both metrics. Dogs should typically be redesigned, repriced, or removed from the menu.
- Menu Engineering — A systematic method for analyzing menu items by profitability and sales volume to maximize restaurant revenue and reduce waste.