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Menu Mix

The distribution of total sales across menu items. High-performing restaurants typically concentrate 40-60% of sales in 5-10 dishes.

The distribution of total sales across menu items. High-performing restaurants typically concentrate 40-60% of sales in 5-10 dishes.

Related terms

  • Menu Engineering — A systematic method for analyzing menu items by profitability and sales volume to maximize restaurant revenue and reduce waste.
  • Star Menu Item — High-popularity, high-profitability dishes that drive restaurant success. These high-margin winners should get prominent menu placement.

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